Universal Pictures wanted to celebrate its classic Monsters while connecting with Hispanic audiences during Día de los Muertos. We partnered with leading Chicano artists to create a series of striking murals across Los Angeles, reimagining the iconic Monsters through the vibrant lens of Hispanic art and culture.
What ATRBUTE Delivered
Artist Management + Contracts
Art Design + Finishing
Mural Installation
Content Capture
Influencer + Social Content
Mini-prints sent to influencers